Words Worth Writing

(INCENTIVE PIECE) Customer incentive to boost subscriptions for the New York Times newspaper. Words Worth Writing wrote hundreds of restaurant, product and service descriptions.

(CATALOGUE) Unique fine art reproductions catalogue.

(BROCHURE) Franchise Disclosure Brochure

(BROCHURE)

(DIRECT MAIL LETTER)

(ANNUAL REPORT) The Challenge: This annual report had to be more than a reflection of the City’s fiscal year. Direction: It must function as a marketing piece for Brampton. The Solution: Words Worth Writing wrote the Mayor’s Message, the City Manager’s Message, and various sections of the Annual Report with a focus on events of the past year and a vision towards the future. It was written in a style designed to inform private citizens about their municipal government, and to be used as an economic development and marketing tool to attract companies to Brampton.

(BROCHURE) High-end corporate brochure for trade show exhibit design-build company.

(INCENTIVE PIECE) The copy generated excitement around a valuable travel prize that VARs (Value Added Retailers) would be willing to earn in return for selling Toshiba products.

(DIRECT MAIL POSTCARD)

(BROCHURE) Brochure to entice an exclusive crowd to attend the hotel's New Year's Eve Millennium celebrations.

(CATALOGUE) Target market of this specialty retail catalogue included parents and children interested in obtaining educational toys, books, games, music and software.

(NEWSLETTER) The Oil Gauge was mailed out to home oil delivery customers with their monthly statement. It included industry information, helpful tips, energy-saving ideas, and some lighter fare.

(BROCHURE) This multi-faceted retail marketing program was designed to increase the service, sales, traffic, and satisfaction levels of shoppers and retailers. To help pull additional traffic to the shopping centre, advertising efforts included a direct mail magazine, newspaper and magazine ads, and radio spots.

(MAGAZINE ARTICLE) Condominium magazine article promoting the city of Scarborough in the context of marketing condo units